Restoring AIG’s corporate reputation after becoming the poster child for America’s “Great Recession”
In late 2008, the U.S. economy began to melt down, resulting in a time known as the Great Recession. At the center of this financial storm, AIG was identified as the company most responsible for its central role in the global financial market meltdown. Additionally, poorly-timed bonuses to AIG executives received extensive negative press coverage. AIG went from a respected worldwide corporation to a disreputable firm that was unlikely to survive as a company.