Creating a distinctive brand and communications plan for a rapidly growing eDiscovery company
In 2013, OmniVere split off from a large consultancy conglomerate. The founders of OmniVere embarked on a plan to rapidly expand the company by focusing on a narrow set of services and buying up their competition. After several purchases, OmniVere’s leadership found that internal communications posed a significant challenge, their branding was non-existent, and their identity varied greatly across offices. OmniVere needed to unite their new and existing employees under a single message of who the company was, what it wanted to be, and where it was going.