McCormick Square is home to hundreds of pieces of public art, including a piece by renowned Chicago based artist, Kerry James Marshall. His piece, Past Times, that previously hung in the halls of McCormick Place was auctioned by Sotheby's inRead More
In today’s competitive landscape, it’s not surprising that for many professionals, having a healthy and productive work-life balance is often viewed as nearly impossible. In fact, a recent survey from Harvard Business School found that 94% of professionals reported workingRead More
It was a great awards season and an exciting year for Hawthorne Strategy Group and our clients. This Spring, we took home a Silver Trumpet from the Publicity Club of Chicago for work with Chicago Children's Choir, two PRSA Skyline awardsRead More
Following a 2-year, $15 million renovation project, the Illinois Governor's Mansion is set to reopen to the public on July 14th. Blair Kamin, architecture columnist for the Chicago Tribune made the trip down to Springfield, IL to see how constructionRead More
Evinrude, an industry leader in outboard marine engines, is delivering some of the most fuel-efficient, low emission engines on the market with its E-TEC technology, which consumes up to 20% less fuel while producing up to 30% more torque thanRead More
Each year, Mondelēz International, maker of chocolate brands like Milka and Toblerone, sends around a dozen employees to Ghana, dubbed “Joy Ambassadors”, to participate in a skills-exchange program with cocoa farmers. Now in its fourth year, the Joy Ambassador program gives Ghanan cocoa farming communities a boost by tapping theRead More
A physical representation of Chicago Children's Choir’s mission to unite youth from diverse backgrounds, the annual Paint the Town Red concert brings together singers from across the organization's programs to perform in one of Chicago’s most iconic venues, Jay PritzkerRead More
Evinrude employees volunteered their time to give back to their local community as part of as part of the 23rd Annual Milwaukee Riverkeeper Spring Cleanup, an event that draws over 4,000 volunteers. Evinrude’s efforts attracted local and trade media coverage,Read More
Emilia DiMenco, Women's Business Development Center's president and CEO, penned an op ed for Crain's Chicago Business on the impact women have on local economies when they enter the workforce. The editorial discusses research that found female workforce participation increasesRead More
WGN TV's Micah Materre covers Chicago Children's Choir's Dimension Ensemble. The group for young men gives singers a place to find their voices and confidence with other young men across from across the city. Read the full story here. [videoRead More
With Q1 coming to a close, 2018 is already shaping up to be bigger and better than ever before. Our team continues to hustle and work hard to achieve big results for our clients, and we’re thrilled to reward theirRead More
Chicago Dental Society members volunteered at Lincoln Park Zoo's annual "Spooky Zoo" to hand out toothbrushes, toothpaste and tips on oral hygiene to trick-or-treaters. CDS member, Dr. Douglas Chang, and the tent were featured prominently on WGN's evening newscast. [videoRead More
Local brewery owner, Raiye Rosado, hosted the Women's Adventure Club from Chicago's South Suburbs at Rabid Brewing in Homewood to teach the group how to brew beer. The team of women spent approximately 10 hours at Rosado's brewery in HomewoodRead More
Chicago's push for Amazon's HQ2 gets help from Bears coach Matt Nagy, Kuma's Corner and more As part of People’s Pitch, the pro-bono team of Chicago public affairs and communications firms leading Chicago’s bid to secure Amazon’s second headquarters, theRead More
Evinrude was featured on the front page of their local newspaper, The Journal Times, after they were inducted into the Space Technology Hall of Fame for the company's role in commercializing high-strength, wear-resistant aluminum alloy originally developed by NASA scientists. ReadRead More
Inspired by longtime McCormick Place greeter, app aims to give visitors memorable experience As we worked with the Metropolitan Pier and Exposition Authority to develop an app for McCormick Square visitors, we kept the launch of the app the front of mind.Read More
We are thrilled to announce that Hawthorne Strategy Group is significantly expanding our reach and scope with the acquisition of Marj Halperin Consulting (MHC). The companies have integrated operations, with MHC founder Marj Halperin joining us as executive viceRead More
We have some exciting news to share. Yesterday we found out that Hawthorne Strategy Group had been selected as a winner for two national Bulldog Reporter Awards – receiving the Bronze Award for both Best New Agency in the past five years andRead More
Hawthorne Happenings Vol. 3 Client Spotlight: McCormick Square celebrates new beginnings on campus The Hawthorne team is always excited to celebrate new beginnings and long-awaited milestones with clients! On Saturday, October 14, we joined our clients, Metropolitan Pier andRead More
Bravo! Chicago Children's Choir At Hawthorne, we are honored to work with inspiring and talented clients that truly have an impact on our community. One of those inspiring clients is the Chicago Children’s Choir (CCC), an organization that serves 4,600Read More
Will border mall hit a wall? Following the opening of Horizon Group Property’s Outlet Shoppes at Laredo, the Hawthorne team worked diligently to secure national coverage on the outlet featuring Horizon’s CEO, Gary Skoien, and the Mayor of Laredo, TX,Read More
WiSTEM at 1871 partners with WBDC to train accelerator hopefuls At Hawthorne, we know quality media coverage is secured when you approach the right media at the right time. Our work with the Women’s Business Development Center has been focusedRead More
The YMCA of Metropolitan Chicago joined other social-service agencies to protest the Illinois governor’s budget cuts to childcare assistance programs. WBBM-TV’s Jim Williams’ live interview was among those coordinated by Marj Halperin and team. Watch it here.
Chicago Sun-Times columnist Laura Washington’s occasionally adopts the persona of “the Fat Nag” to urge readers to adopt healthy lifestyles. Here, she chronicled the success of a husband-and-wife Y members.
Marj Halperin and team worked with NPR’s “All Things Considered” to develop a story on the Y’s Urban Warriors program. The impact? Within two days of the broadcast, the Y had received 200+ email inquiries and praises, and doubled itsRead More
Urban Warriors is a YMCA mentoring program to stem youth violence in targeted Chicago communities. To help recruit war veterans for the program, Marj Halperin and team secured this WGN Radio interview with host James VanOsdol.
Marj Halperin and team leverage clients’ diverse expertise, positioning them as appealing sources for journalists. Here, the YMCA’s Eddie Bocanegra is featured in Cheryl Corley’s report on “cyber-banging” for NPR’s “All Things Considered”.
Chicago Tribune architecture critic Blair Kamin writes long-form stories that often serve as an imprimatur of a design project. Here’s one of three glowing reviews he wrote for the June 2015 opening of The 606.
Marj Halperin and team coordinated a letter to the editor of Crain’s Chicago Business co-written by the CEOs of two important Chicago non-profit organizations, a powerful response to state budget cuts to social services in 2015. See it here.
Reaching priority audiences through hyper-local media is a smart strategy. YMCA volunteers and donors Vince and Pat Foglia were featured on the glossy, four-color cover of a suburban magazine. See it here.
Marj Halperin and team raised national awareness of the Y’s Urban Warriors program by coordinating this AP story by Sharon Cohen. It ran in a dozen U.S. newspapers, leading to volunteering inquiries from veterans.
To showcase clients, Marj Halperin and team identifies media by industry, lifestyles and more. Here, the lead artist for The 606 was a natural for Forecast Public Art, a highly regarded arts publication.
The YMCA of Metropolitan Chicago’s Urban Warriors program was the subject of a Chicago Tribune front-page story by Annie Sweeney -- one of nearly 20 stories we secured for the program in 2014. See it here.