Aricka Anderson joined Hawthorne Strategy Group in July 2017 to provide administrative support and office management. Aricka has a background in entrepreneurship and she lead public relations visibility campaigns for her own business, which resulted in placements on top tier national network and cable outlets, as well as national magazines, newspapers and web sources.
Aricka began her communications career in New York, and has managed public relations for a diverse client base in the entertainment and luxury goods industries. She worked at a boutique PR firm that represented big name clients such as Bruce Springsteen and Wynton Marsalis and later worked at Chanel, a leading luxury brand. Her experiences have provided an understanding in conceptualizing and orchestrating marketing campaigns that effectively reinforce and build brand images. She brings to Hawthorne a relentless commitment to servicing the administrative and organizational needs of staff and clients.
Aricka has a Bachelor’s degree in journalism from Howard University and a Master’s degree in communications from Iowa State University in Ames, IA. With a passion for event planning, Aricka and her husband also orchestrate food and décor for private events and special occasions. She lives in the southwest Chicago neighborhood of Beverly where she grew up.