Shannon McGhee joined Hawthorne Strategy Group in 2016, but is no stranger to its work or people. Shannon was part of the award-winning Get Covered Illinois team focusing on the campaign’s field operation and central messaging. She developed integrated communications strategies to break down misconceptions around health insurance and worked with the state’s nearly 1,500 in-person counselors to execute, identify challenges and re-tool tactics to motivate people to enroll.
Shannon comes to Hawthorne from World Business Chicago (WBC), the economic development organization for the City of Chicago. At WBC, she managed local to global proactive and reactive communications for the organizations and its numerous initiatives. From international trade missions, to national campaigns around key industries, to hyper-local outreach to target residents in Chicago’s 77 neighborhoods, Shannon developed strategies and messaging that led to successful outcomes. Prior to WBC, Shannon was a part of the team at FleishmanHillard where she led programs for several corporate and public affairs clients across industries including Navistar, Abbott, University of Chicago and Get Covered Illinois.
McGhee graduated from Butler University and began her career interning in Washington, D.C., where she recognized the power of communications and messaging in shaping public opinion.
Although her vertical has certainly decreased since her prime time, Shannon plays in a few indoor and beach volleyball leagues to stay close to her roots as a competitive club player. A native Chicagoan and craft beer enthusiast, she also loves to uncover hidden culinary gems and experience what Chicago has to offer as #1 craft brewing town in America.