Adjusting to the New Normal: Remote On-Boarding
If you found yourself transitioning into an entry-level position or internship during the pandemic, you were most likely on-boarded...
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Hawthorne Strategy
Oct 14, 20202 min read
Case Study: Making the Women's Business Development Center's Voice Louder
The Challenge: Position the Women’s Business Development Center (WBDC) and its team as leading advocates for women and other diverse...
Hawthorne Strategy
Aug 31, 20202 min read
Hawthorne Quarantine Media Club: Baited
For this week’s Hawthorne Quarantine Media Club review, our Assistant Account Manager, Mia, shares her thoughts on Ziwe Fumodoh's...
Hawthorne Strategy
Aug 24, 20202 min read
Hawthorne Quarantine Media Club: 1984
For this week’s Hawthorne Quarantine Media Club review, our Account Director, Dan, shares his thoughts on George Orwell’s 1984. Dan...
Hawthorne Strategy
Aug 3, 20203 min read
Hawthorne Media Club: Know My Name & She's All Fat
Happy Monday Hawthorne Quarantine Media Club members! We are so excited to continue our weekly media reviews with thoughts from one of...
Hawthorne Strategy
Jul 20, 20203 min read
Hawthorne Media Club: 1619 & D3 Glory Days
As we continue working from home, we have been looking for ways to stay connected and bring our team together. That’s why we have decided...
Hawthorne Strategy
Jul 1, 20201 min read
Case Study: Red Bull Issues Management
The Challenge: Developing and coordinating issues management approach for an international consumer brand. In today’s environment,...
Hawthorne Strategy
Jun 17, 20201 min read
Hawthorne Remembers Ted Wagnon
Hawthorne mourns the loss of our trusted partner and friend, Ted Wagnon, who passed away Saturday, June 13. Ted was a shining example of...
Hawthorne Strategy
May 21, 20201 min read
Case Study: Vyaire Medical - Responding to a Pandemic
The Challenge: Simultaneously establish a corporate and internal communications cadence and crisis response strategy for a global...
Hawthorne Strategy
Apr 15, 20201 min read
Case Study: MPEA - Supporting McCormick Place, North America’s Largest Convention Center
The Challenge: Our client Metropolitan Pier and Exposition Authority (MPEA), owns and operates McCormick Place, North America’s largest...
Hawthorne Strategy
Feb 21, 20202 min read
Communicating during an emerging health crisis: Coronavirus reported in Chicago
As the Coronavirus continues to be a hot topic of conversation around the globe, we sat down with Hawthorne president and CEO, Cynthia...
Hawthorne Strategy
Feb 14, 20201 min read
Maddie Petschow Elected to PRSA Chicago Board
This month, our very own Maddie Petschow was elected to the PRSA Chicago 2020 board as the communications committee co-chair. We are...
Hawthorne Strategy
Feb 12, 20202 min read
Case Study: KCI - Proprietary CSR Audit to Anticipate and Prepare for Risks
The Challenge: Traditionally, corporate social responsibility CSR has been thought of as a company’s obligation to give back to the...
Hawthorne Strategy
Jan 14, 20202 min read
Case Study: Amarillo College - Building a Thought Leadership Platform & Media Relations Support
The Challenge: Position the Amarillo College president as a leader in addressing barriers to higher education and provide media relations...
Hawthorne Strategy
Dec 3, 20191 min read
Case Study: CHEST - Laying the groundwork for a successful Acquisition
The Challenge: Prepare CHEST to communicate an acquisition of a professional respiratory care organization to its members and the medical...
Hawthorne Strategy
Dec 2, 20192 min read
Why Are Businesses Placing More Emphasis on CSR?
Hawthorne Strategy Group closed out 2019 with an event at the University Club of Chicago to celebrate the launch of Talk is Chief:...
Britt Logan DiGiulio
Oct 8, 20191 min read
WBDC InspireHER Event Promotes Entrepreneurship During Women's Small Business Month
In the over three years Hawthorne has supported the Women's Business Development Center (WBDC), we've been blessed to form great...
Hawthorne Strategy
Sep 17, 20192 min read
Case Study: Innovation Outpost at Amarillo College - Building a Thought Leadership Platform
The Challenge: Develop a unique brand, thought leadership platform, and social media presence for the newly established Innovation...
Hawthorne Strategy
Jul 5, 20163 min read
Case Study: Urban Partnership Bank
The Challenge: Maintaining confidentiality and managing community concerns during a sensitive acquisition. Established in 2010, Urban...
Hawthorne Strategy
Nov 5, 20132 min read
Case Study: Get Covered Illinois
The Challenge: Rolling out the biggest change in healthcare since the 1960s. The Affordable Care Act (ACA), commonly referred to as...
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