Blog | Hawthorne Strategy Group

"So What Exactly Do You DO?" Explaining PR to Friends and Family This Holiday Season

Dec 22, 20202 min read

"So What Exactly Do You DO?" Explaining PR to Friends and Family This Holiday Season

Point of view: you’re at your family or friend’s holiday party (via Zoom of course) and someone asks you, “So, what exactly do you do?”...

Adjusting to the New Normal: Remote On-Boarding

Hawthorne Strategy

Dec 7, 20203 min read

Adjusting to the New Normal: Remote On-Boarding

If you found yourself transitioning into an entry-level position or internship during the pandemic, you were most likely on-boarded...

Case Study: Making the Women's Business Development Center's Voice Louder

Hawthorne Strategy

Oct 14, 20202 min read

Case Study: Making the Women's Business Development Center's Voice Louder

The Challenge: Position the Women’s Business Development Center (WBDC) and its team as leading advocates for women and other diverse...

Hawthorne Strategy

Aug 31, 20202 min read

Hawthorne Quarantine Media Club: Baited

For this week’s Hawthorne Quarantine Media Club review, our Assistant Account Manager, Mia, shares her thoughts on Ziwe Fumodoh's...

Hawthorne Strategy

Aug 24, 20202 min read

Hawthorne Quarantine Media Club: 1984

For this week’s Hawthorne Quarantine Media Club review, our Account Director, Dan, shares his thoughts on George Orwell’s 1984. Dan...

Hawthorne Media Club: Know My Name & She's All Fat

Hawthorne Strategy

Aug 3, 20203 min read

Hawthorne Media Club: Know My Name & She's All Fat

Happy Monday Hawthorne Quarantine Media Club members! We are so excited to continue our weekly media reviews with thoughts from one of...

Hawthorne Media Club: 1619 & D3 Glory Days

Hawthorne Strategy

Jul 20, 20203 min read

Hawthorne Media Club: 1619 & D3 Glory Days

As we continue working from home, we have been looking for ways to stay connected and bring our team together. That’s why we have decided...

Hawthorne Strategy

Jul 1, 20201 min read

Case Study: Red Bull Issues Management

The Challenge: Developing and coordinating issues management approach for an international consumer brand. In today’s environment,...

Hawthorne Strategy

Jun 17, 20201 min read

Hawthorne Remembers Ted Wagnon

Hawthorne mourns the loss of our trusted partner and friend, Ted Wagnon, who passed away Saturday, June 13. Ted was a shining example of...

Case Study: Vyaire Medical - Responding to a Pandemic

Hawthorne Strategy

May 21, 20201 min read

Case Study: Vyaire Medical - Responding to a Pandemic

The Challenge: Simultaneously establish a corporate and internal communications cadence and crisis response strategy for a global...

Case Study: MPEA - Supporting McCormick Place, North America’s Largest Convention Center

Hawthorne Strategy

Apr 15, 20201 min read

Case Study: MPEA - Supporting McCormick Place, North America’s Largest Convention Center

The Challenge: Our client Metropolitan Pier and Exposition Authority (MPEA), owns and operates McCormick Place, North America’s largest...

Communicating during an emerging health crisis: Coronavirus reported in Chicago

Hawthorne Strategy

Feb 21, 20202 min read

Communicating during an emerging health crisis: Coronavirus reported in Chicago

As the Coronavirus continues to be a hot topic of conversation around the globe, we sat down with Hawthorne president and CEO, Cynthia...

Maddie Petschow Elected to PRSA Chicago Board

Hawthorne Strategy

Feb 14, 20201 min read

Maddie Petschow Elected to PRSA Chicago Board

This month, our very own Maddie Petschow was elected to the PRSA Chicago 2020 board as the communications committee co-chair. We are...

Case Study: KCI - Proprietary CSR Audit to Anticipate and Prepare for Risks

Hawthorne Strategy

Feb 12, 20202 min read

Case Study: KCI - Proprietary CSR Audit to Anticipate and Prepare for Risks

The Challenge: Traditionally, corporate social responsibility CSR has been thought of as a company’s obligation to give back to the...

Case Study: Amarillo College - Building a Thought Leadership Platform & Media Relations Support

Hawthorne Strategy

Jan 14, 20202 min read

Case Study: Amarillo College - Building a Thought Leadership Platform & Media Relations Support

The Challenge: Position the Amarillo College president as a leader in addressing barriers to higher education and provide media relations...

Case Study: CHEST - Laying the groundwork for a successful Acquisition

Hawthorne Strategy

Dec 3, 20191 min read

Case Study: CHEST - Laying the groundwork for a successful Acquisition

The Challenge: Prepare CHEST to communicate an acquisition of a professional respiratory care organization to its members and the medical...

Why Are Businesses Placing More Emphasis on CSR?

Hawthorne Strategy

Dec 2, 20192 min read

Why Are Businesses Placing More Emphasis on CSR?

Hawthorne Strategy Group closed out 2019 with an event at the University Club of Chicago to celebrate the launch of Talk is Chief:...

WBDC InspireHER Event Promotes Entrepreneurship During Women's Small Business Month

Britt Logan DiGiulio

Oct 8, 20191 min read

WBDC InspireHER Event Promotes Entrepreneurship During Women's Small Business Month

In the over three years Hawthorne has supported the Women's Business Development Center (WBDC), we've been blessed to form great...

Case Study: Innovation Outpost at Amarillo College - Building a Thought Leadership Platform

Hawthorne Strategy

Sep 17, 20192 min read

Case Study: Innovation Outpost at Amarillo College - Building a Thought Leadership Platform

The Challenge: Develop a unique brand, thought leadership platform, and social media presence for the newly established Innovation...

Hawthorne Strategy

Jul 5, 20163 min read

Case Study: Urban Partnership Bank

The Challenge: Maintaining confidentiality and managing community concerns during a sensitive acquisition. Established in 2010, Urban...

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