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How Public Relations Evolved the Barbie Brand
The Barbie movie, in all its glitz and glamor, wasn’t just a summer phenomenon, but a public relations masterclass.

Hawthorne Strategy
Apr 83 min read


Breaking Through in the Era of Social Media News
With more than half of Americans getting their news from social media, you might wonder: Is traditional earned media a thing of the past?Â

Hawthorne Strategy
Mar 62 min read


Two Steps to Implement Your Social Media Strategy
Social media is an essential piece to marketing and communications strategies. It is more important than ever to remain thoughtful about...

Anahi Leyva
Jul 7, 20222 min read
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