Focus

For complex campaigns, Hawthorne specializes in leading and creating cross-agency communication strategy. Led by both co-leads of the marketing and public education campaign for the Affordable Care Act in Illinois, Hawthorne has experience in leading integrated communication and marketing teams through complex cross-sector campaigns. Hawthorne is uniquely qualified to guide you through the process of crafting the right core messages and maintaining consistency and cohesiveness across all platforms and between all agencies.

Lead

Working in conjunction with various firms across sectors, Hawthorne is experienced in guiding communication strategy between advertising, digital, public affairs and public relations firms. With deep experience working at every level of government and industry, our team has been at the forefront of developing plans that incorporate a broad range of agencies and achieve great results.

Communicate

Whatever the business goal, the Hawthorne team will work with our partners to ensure that your communications goals are met. Our tailored approach fits any campaign and will align with your organizational goals for long term success.

Focus

Sometimes no news is good news, but we can’t always count on that. And while it is always best to prepare in advance, the unexpected does happen. At Hawthorne Strategy Group, we are here to help prepare for the worst and stand by your side during a crisis. We help to filter out the noise and drill down to the heart of an issue to determine the best resolution.

Lead

From addressing local community concerns across the country to managing high profile national issues for Fortune 500 companies, Hawthorne will develop a plan of action to help your organization prepare for challenges. More importantly, we are your partner through the rough and tough, and will work with you to rebuild and repair post crisis.

Communicate

Our team has been on the front lines of some of the largest issues in the country. Whether it is developing a global issues management strategy or running a crisis drill across half a dozen time zones, our team has the experience to help you prepare and manage rising concerns.

Focus

A supportive community is essential to a successful project. We help you to understand your audience through research and our deep experience with diverse communities. Through our research we understand how information moves through different communities, what makes a community tick, and whose opinions matter most.

Lead

Our deep understanding of the community allows us to craft powerful messaging and recruit local leaders to help tell your story in an engaging way. These relationships also help you proactively identify areas of misunderstanding before they develop into challenging situations.

Communicate

Armed with powerful messaging and grassroots relationships, our team can leverage a broad range of community relations tools, including town halls, grassroots social media outreach, community roundtables, and other tactics. We constantly measure our progress and refine our strategies to maximize your impact.

Focus

Often there is nothing that can make or break a project like the seal of government approval, or lack thereof. Communication with public entities can be daunting in its complexity. Our team brings the high level public sector experience needed to support your organizational goals in the public sphere, be they anything from zoning changes to the passage of key legislation.

Lead

We understand that elected leaders and public officials at all levels have a difficult task of balancing the needs of many competing interests. That’s why Hawthorne works to establish meaningful connections between clients and influencers at all levels of government and the public sphere. Our extensive experience in politics gives us the tools necessary to find common ground and gain momentum for your cause.

Communicate

Your message is a powerful tool. We work with you to develop targeted messages and deliver them through the most effective channels. Action through letter writing campaigns, letters to the editors, op-eds, and attendance at legislative meetings helps drive your issue to the forefront and secure positive action for your campaign.

Focus

Your reputation is a tool that can be leveraged to raise the profile of your organization and enhance your personal brand. With our research centric approach, Hawthorne first works to understand the realities of your organization as well as the environment in which it operates. We also identify candidates to act as the face of the organization from among your leadership team.

Lead

A powerful proactive communications tool, thought leadership allows your actions to not only speak louder than your words, but also shape the conversation that is being had. The Hawthorne team trains your chosen spokespeople, connects them with high visibility leadership opportunities, and helps to craft proactive messaging that will shape the way your organization is perceived.

Communicate

Armed with an action plan for positive exposure, we make sure your company sets the tone for the future of your industry. Whether by securing speeches, awards, panel discussions, industry board positions, or positioning you as a keynote speaker, we use the best tools to meaningfully enhance your reputation.

Focus

Today’s clutter of traditional and digital media has made it that much more important to ensure that your story is told - and received - in the right way. We assess your key audiences and develop an effective narrative in order to maintain uniform key messages and maximize positive media exposure.

Lead

From prepping you with media training for interview opportunities to lending media support at events to tracking media mentions, we work with your team and help manage publicity that enhances your media exposure every step of the way. We craft the strategy to proactively pitch your story so it hits at the right time. Working with a wide range of local, national and trade media contacts, we help equip your team with the tools you need to deliver a clear message and avoid media blunders.

Communicate

Whether your niche is in healthcare, real estate development, the startup world or life and style, Hawthorne leverages the media to bring your company’s narrative to life. Hawthorne works with you to pitch profiles, stories, and announcements to maximize coverage opportunities. We craft press releases announcing new developments, find opportunities to share your perspective in a fuller way through op-eds, and ensure your story is heard.

Focus

Clickability, social media, likes, follows, digital natives-- all buzzwords you have probably heard before. Our team reaches beyond these buzzwords by keeping digital strategy grounded in the fundamentals of effective communication. The key to a strong digital campaign is crafting and aligning on the right core messaging.

Lead

Our team is a blend of digital natives and industry veterans who understand the value of well-crafted messaging in the digital age. We don’t stop at creating a social media calendar, but instead, create a comprehensive plan of engagement to maximize exposure and fully utilize a broad range of digital marketing tools. Not only are we content creators and message crafters, we also identify the key platforms, social and thought leaders.

Communicate

We do digital. Spreading the message is just the first step--we will guide you through visibility and engagement statistics while providing you with the tools to maintain a long-term digital presence. From strategically crafting social posts across Facebook, Twitter, blogs and beyond to engaging social thought leaders for advocacy, we give your digital strategy a focus that will resonate across your audiences.