The Challenge
Gain awareness and attendance for a third-year event
Business France, the national agency supporting the development of the French economy, was charged with raising awareness of the resources and opportunities available for American businesses looking to do business in France. As part of this effort, for the past three years, they had hosted a panel discussion, but in 2017 they wanted to take it the next level. Hawthorne Strategy Group was charged with leading communications efforts to gain traditional media coverage, draw attendance and drive social media mentions.