Communicating broadly and effectively
Transit agencies manage an enormous amount of information – schedules and announcements for buses, trains, construction projects, maintenance updates, and more. While a government agency must deliver on these elements that are primarily public-facing, they must also keep the administrative machine running, which means simultaneously managing smooth operations within payroll, union rules, and driver assignments.
When the Chicago Transit Authority (CTA), the nation’s second-largest transit agency, adopted a new, all-encompassing workforce management software program that required months of research, planning and testing, they looked to Marj Halperin to communicate changes with its 5,000 employees. In this case, effective communication was imperative to the program’s success.