Protecting a media reputation and business investment after a plagiarism crisis
In an effort to expand its digital offerings and lower the cost of content production, Tribune Media invested in media technology company Journatic (now operating as LocalLabs). The Journatic operating model replaced local news reporters by using contractors and technology to compile, edit, and package extensive data sets. The challenge shifted from one of financial growth opportunity to that of a full-blown reputational crisis when NPR’s “This American Life” broke the story that Journatic was guilty of plagiarism and misidentifying individual reporters identities. The story received national coverage and threatened the Tribune’s esteemed reputation.