Overcoming a skeptical community and a much larger competitor to win outlet mall development rights
In 2013, Horizon Group Properties found that Tulsa, Oklahoma was ripe for an outlet mall development. After publicly announcing their plan for a mall, their largest competitor, Simon Group Properties, announced that they would also build in Tulsa. However, the city was only large enough to feasibly support one outlet mall. In addition, a vocal minority of citizens opposed aspects of the development plan. Horizon needed to build support among citizens and public officials in order to become the sole outlet mall in Tulsa.