Position the Executive MBA program as a tool for senior professionals to take their career to the next level
Washington University in St. Louis’ Executive MBA (EMBA) program has produced more than 2,500 graduates since it was founded in 1983. However, in recent years, the university’s leadership recognized it needed to conduct more aggressive outreach to increase enrollment.
They turned to Hawthorne Strategy Group to design a communications program to help boost program visibility and awareness. Specifically, the Hawthorne team was tasked with finding opportunities to build and strengthen the credibility of Washington University’s program in target markets – including Central Illinois, Kansas City, and Denver – and increase local engagement amongst prospective students and media.