At Hawthorne, we know quality media coverage is secured when you approach the right media at the right time. Our work with the Women's Business Development Center has been focused on building strong relationships with key media outlets to share the diverse stories the WBDC offers. When the WBDC launched a new partnership with WiStem at 1871, we worked with a trusted contributor at Chicago Tribune's "Blue Sky Innovation" to share the impact the partnership would have on Chicago's female tech community. Working with the right outlet allowed us to secure a quality story that reached our target audience and shared our key messages in a powerful way.

 

View the story HERE.