Will border mall hit a wall?
Following the opening of Horizon Group Property's Outlet Shoppes at Laredo, the Hawthorne team worked diligently to secure national coverage on the outlet featuring Horizon's CEO, Gary Skoien, and the Mayor of Laredo, TX, Pete Saenz. Leveraging current news trends on President Trump's immigration policies, our team secured a feature story on the implications President Trump's border wall proposal has for business on the U.S.-Mexico border using the Outlet Shoppes at Laredo as an example of a business that markets to Mexican shoppers. Our efforts paid off ten-fold as CNBC ran three segments throughout the day on Squawk Box, Power Lunch, and Squawk on the Street which included live coverage by reporter Jane Wells on site in front of the outlet. The segment was also rebroadcasted on the PBS Nightly Business Report and packaged for coverage in over 40 segments across 33 U.S. markets reaching a total of over 1.5 million viewers.
View the segment HERE.