On October 6th "worlds collided" at Wintrust Arena as they hosted their first-ever boxing event. Working with Wintrust, boxing promoters, and individual fighters, Hawthorne leveraged a local connection — Chicago-native and eventual WBC junior welterweight champion Jessica McCaskill — who appeared on ABC7 Chicago's Chicago Proud segment. The coverage promoted the event to Wintrust's target market and helped draw diverse crowds to the Arena for the fight.

Check out the full segment here!