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Hawthorne Strategy Group
Hawthorne is Hiring: We’re looking for a PR professional to join our team
Posted by Hawthorne Strategy
22 Feb 2021
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Hawthorne is Hiring: We’re looking for a PR professional to join our team

Hawthorne Strategy Group is growing and adding a Senior Account Executive to its team. We are looking for someone who will bring energy, enthusiasm, and a commitment to delivering outstanding results to our clients and fellow team members. Responsibilities: -Read More
Virtual Networking Tips and Tricks
Posted by Hawthorne Strategy
13 Jan 2021
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Virtual Networking Tips and Tricks

As we rung in the New Year, we let out a collective sigh of relief that 2020 has finally come to an end. Throughout 2020, we were challenged with finding ways to maintain the same level of productivity, drive, andRead More
“So What Exactly Do You DO?” Explaining PR to Friends and Family This Holiday Season
Posted by Hawthorne Strategy
22 Dec 2020
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“So What Exactly Do You DO?” Explaining PR to Friends and Family This Holiday Season

Point of view: you’re at your family or friend’s holiday party (via Zoom of course) and someone asks you, “So, what exactly do you do?” Although the question seems simple, explaining the everyday intricacies of the field and your positionRead More
Hawthorne is Looking for a PR Leader to Join our Team
Posted by Hawthorne Strategy
13 Dec 2020
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Hawthorne is Looking for a PR Leader to Join our Team

Hawthorne Strategy Group is growing and adding an Account Director to its team. We are looking for someone who will bring energy, enthusiasm, and a commitment to delivering outstanding results to our clients and fellow team members. Responsibilities - BuildRead More
Adjusting to the New Normal: Remote On-Boarding
Posted by Hawthorne Strategy
7 Dec 2020
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Adjusting to the New Normal: Remote On-Boarding

If you found yourself transitioning into an entry-level position or internship during the pandemic, you were most likely on-boarded remotely. Working from home has its perks – like wearing pajamas or waking up ten minutes before needing to be online – but remote work alsoRead More
Hawthorne Strategy Group 2021 Fellowship – Now Open!
Posted by Hawthorne Strategy
30 Oct 2020
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Hawthorne Strategy Group 2021 Fellowship – Now Open!

Hawthorne Strategy Group is looking for young public relations professionals to join our dynamic team as part of our 2021 Fellows program. Hawthorne Fellows will have the opportunity to work with Hawthorne team members on a variety of projects andRead More
Hawthorne Quarantine Media Club: Baited
Posted by Hawthorne Strategy
31 Aug 2020
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Hawthorne Quarantine Media Club: Baited

For this week’s Hawthorne Quarantine Media Club review, our Assistant Account Manager, Mia, shares her thoughts on Ziwe Fumodoh's Instagram Live Show, "Baited". Mia decided to start watching after her friend's recommendations. Check out what she has to say below!Read More
Hawthorne Quarantine Media Club: 1984
Posted by Hawthorne Strategy
24 Aug 2020
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Hawthorne Quarantine Media Club: 1984

For this week’s Hawthorne Quarantine Media Club review, our Account Director, Dan, shares his thoughts on George Orwell’s 1984. Dan decided to start reading this book because it is consistently on best sellers' lists. Check out what he has toRead More
Hawthorne Media Club: Know My Name & She’s All Fat
Posted by Hawthorne Strategy
3 Aug 2020
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Hawthorne Media Club: Know My Name & She’s All Fat

Happy Monday Hawthorne Quarantine Media Club members! We are so excited to continue our weekly media reviews with thoughts from one of our Account Supervisors, Britt Logan DiGiulio, and one of our Summer Interns, Jennifer Wright. Britt and Jennifer areRead More
Hawthorne Media Club: 1619 & D3 Glory Days
Posted by Hawthorne Strategy
20 Jul 2020
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Hawthorne Media Club: 1619 & D3 Glory Days

As we continue working from home, we have been looking for ways to stay connected and bring our team together. That’s why we have decided to start a Quarantine Media Review series on our social platforms and blog! We wouldRead More
Hawthorne Remembers Ted Wagnon
Posted by Hawthorne Strategy
17 Jun 2020
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Hawthorne Remembers Ted Wagnon

Hawthorne mourns the loss of our trusted partner and friend, Ted Wagnon, who passed away Saturday, June 13. Ted was a shining example of integrity and dedication to client service, and we are grateful to have had the opportunity toRead More
Communicating during an emerging health crisis: Coronavirus reported in Chicago
Posted by Hawthorne Strategy
21 Feb 2020
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Communicating during an emerging health crisis: Coronavirus reported in Chicago

As the Coronavirus continues to be a hot topic of conversation around the globe, we sat down with Hawthorne president and CEO, Cynthia McCafferty, to discuss the nuances that companies must consider when communicating during an emerging health crisis. 1.Read More
Maddie Petschow Elected to PRSA Chicago Board
Posted by Hawthorne Strategy
14 Feb 2020
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Maddie Petschow Elected to PRSA Chicago Board

This month, our very own Maddie Petschow was elected to the PRSA Chicago 2020 board as the communications committee co-chair. We are thrilled that Maddie will represent Hawthorne as co-chair for the communications committee. Throughout 2019, Maddie volunteered for theRead More
Why Are Businesses Placing More Emphasis on CSR?
Posted by Hawthorne Strategy
2 Dec 2019
1 Comment

Why Are Businesses Placing More Emphasis on CSR?

Hawthorne Strategy Group closed out 2019 with an event at the University Club of Chicago to celebrate the launch of Talk is Chief: Leadership, Communication, and Credibility in a High-Stakes World by Jack Modzelewski, a public relations veteran and HawthorneRead More
WBDC InspireHER Event Promotes Entrepreneurship During Women’s Small Business Month
Posted by Hawthorne Strategy
8 Oct 2019
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WBDC InspireHER Event Promotes Entrepreneurship During Women’s Small Business Month

In the over three years Hawthorne has supported the Women's Business Development Center (WBDC), we've been blessed to form great relationships with journalists that truly understand the organization's impact. One of those individuals is Francine Knowles, a columnist for theRead More
Corporate Social Responsibility Audit Helps Position Companies to Find Their Competitive Advantage
Posted by Hawthorne Strategy
19 Sep 2019
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Corporate Social Responsibility Audit Helps Position Companies to Find Their Competitive Advantage

How a Detailed Analysis of a Company’s Environmental, Social, And Governance Efforts Established a Benchmark and Identified Opportunities Corporate social responsibility (CSR) is no longer just the idea that a company is obligated to give back to the community andRead More
Did the Millennial generation help drive the transition to prioritizing CSR?
Posted by Hawthorne Strategy
26 Aug 2019
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Did the Millennial generation help drive the transition to prioritizing CSR?

The talk of the business world last week focused on a big announcement from Business Roundtable: shareholder value is no longer the sole business objective of the nation’s top CEOs and the companies they lead. This shouldn’t come as aRead More
Hawthorne Strategy Group Announces Women Business Enterprise Certification
Posted by Hawthorne Strategy
12 Aug 2019
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Hawthorne Strategy Group Announces Women Business Enterprise Certification

Hawthorne Strategy Group Announces Women Business Enterprise Certification The certification will open up an array of opportunities to the agency Hawthorne Strategy Group is pleased to announce it is certified as a Women's Business Enterprise (WBE) through the Women's BusinessRead More
Hawthorne Strategy Group Advisory Board Member, Tom Hoog, Reflects on Life Lessons and the Importance of Being a ‘Truth Teller’ in Public Relations
Posted by Hawthorne Strategy
25 Jun 2019
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Hawthorne Strategy Group Advisory Board Member, Tom Hoog, Reflects on Life Lessons and the Importance of Being a ‘Truth Teller’ in Public Relations

We had the chance to sit down with Hawthorne Advisory Board Member, Tom Hoog, who was in town recently to give the team some insider tips and advice for sustaining a fulfilling public relations career. Hoog has decades of experienceRead More
Hawthorne Takes Home Seven Awards
Posted by Hawthorne Strategy
17 Jun 2019
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Hawthorne Takes Home Seven Awards

Gene Reineke named PR Professional of the Year, Britt Logan named 30 Under 30 Hawthorne is honored to be recognized by The Holmes Report, Bulldog Reporter, Publicity Club of Chicago and PRSA Chicago for outstanding client work and contribution toRead More
Has Donald Trump become the Little Boy Who Cried Wolf?
Posted by Hawthorne Strategy
22 Mar 2019
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Has Donald Trump become the Little Boy Who Cried Wolf?

Thoughts from our President and CEO, Cynthia McCafferty A recent New York Times article, “How Companies Learned to Stop Fearing Trump’s Twitter Wrath,” caught my attention. When President Trump first took office, his tweets were heard around the world andRead More
How Colleges Can Protect Their Reputations in the Wake of the Admissions Cheating Scandal
Posted by Hawthorne Strategy
15 Mar 2019
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How Colleges Can Protect Their Reputations in the Wake of the Admissions Cheating Scandal

Thoughts from our Chairman and Founder, Gene Reineke, and our Executive Vice President and Partner, Wendi Taylor Nations Congratulations, I am pleased to inform you… With this week’s announcement of federal charges against almost fifty wealthy and prominent people whoRead More
Women’s Business Development Center Expert Featured in Diversity Professional
Posted by Hawthorne Strategy
19 Feb 2019
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Women’s Business Development Center Expert Featured in Diversity Professional

The Women's Business Development Center's (WBDC) outstanding group of experts in business development can offer insight into a wide range of topics that help entrepreneurs establish businesses or business leaders grow their companies. Through a long-standing relationship with Diversity Professional magazine, theRead More
Corporate Engagement and Impact: Building Customer Trust for Advocacy
Posted by Hawthorne Strategy
13 Feb 2019
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Corporate Engagement and Impact: Building Customer Trust for Advocacy

Almost nine months after the mass-shooting at Stoneman Douglas High School in Parkland, Florida, Dick’s Sporting Goods CEO Ed Stack sent shock waves through the media and corporate America when he announced that his company would no longer sell theRead More
Inaugural State of the Economy Event Brings National Economics to a Local Stage
Posted by Hawthorne Strategy
11 Feb 2019
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Inaugural State of the Economy Event Brings National Economics to a Local Stage

In January, the Amarillo Economic Development Corporation (Amarillo EDC) hosted its inaugural State of the Economy event. With nearly 300 attendees, the event provided local residents with an update on Amarillo's economy and economic insight from national experts. Scott Nations,Read More
Cynthia McCafferty Named President and CEO of Hawthorne Strategy Group
Posted by Hawthorne Strategy
4 Feb 2019
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Cynthia McCafferty Named President and CEO of Hawthorne Strategy Group

Gene Reineke moves to Chairman and Founder As Hawthorne enters its seventh year, there is a lot to be proud of. We’ve grown from a kitchen table and team of one to an office in the Chicago Board of Trade and a team ofRead More
Hawthorne Strategy Group Announces Board of Advisors, Hud Englehart to be ‘Of Counsel’
Posted by Hawthorne Strategy
23 Jan 2019
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Hawthorne Strategy Group Announces Board of Advisors, Hud Englehart to be ‘Of Counsel’

Industry experts to support agency’s growth and commitment to best-in-class client service CHICAGO - Hawthorne Strategy Group is pleased to announce it has formed a Board of Advisors to help execute the company’s current objectives and implementation of new strategiesRead More
Chicago must have a strong educational system for all kids
Posted by Hawthorne Strategy
14 Dec 2018
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Chicago must have a strong educational system for all kids

Crain's Chicago Business recently published a letter to the editor from John A. Canning Jr., co-chairman of Big Shoulders Fund, about the importance of supporting a strong and diverse educational system for kids in Chicago.  Read the full letter toRead More
Fast Marketing: Five Steps to Speed Your Company to Income
Posted by Hawthorne Strategy
4 Dec 2018
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Fast Marketing: Five Steps to Speed Your Company to Income

Nearly half of all small and midsize businesses in the U.S. fail by their fifth year of operation. In fact, according to the Bureau of Labor Statistics, only about 30 percent survive ten years or more. Shocking? Not really. JustRead More
On Illinois’ to-do list: Making 2019 the year of the woman business owner
Posted by Hawthorne Strategy
4 Dec 2018
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On Illinois’ to-do list: Making 2019 the year of the woman business owner

Women's Business Development Center Founder and President Emerita Hedy Ratner and President Emilia DiMenco penned an op-ed for Crain's Chicago Business urging Illinois' Governor-elect J.B. Pritzker and the state legislature to promote economic empowerment for women and minority business ownersRead More
Evinrude Awards Research Excellence Fellowships at UWM
Posted by Hawthorne Strategy
22 Oct 2018
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Evinrude Awards Research Excellence Fellowships at UWM

Evinrude has named two University of Wisconsin - Milwaukee graduate students as the company's 2018-19 Water Research Excellence Fellows. Emily "Lou" LaMartina and Erik Carlson are conducting research vital to understanding and protecting our Great Lakes and fresh waterways. LearnRead More
An Inside Look at How Hawthorne Helps You Achieve Your Business Goals
Posted by Hawthorne Strategy
16 Oct 2018
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An Inside Look at How Hawthorne Helps You Achieve Your Business Goals

Want to know more about our work at Hawthorne? As Hawthorne continues to evolve and grow, we are grateful that so many of our valued clients and partners have taken this journey with us. With new hires, new clients, andRead More
New lab in Racine to help meet nationwide demand for engine techs; ‘Sky is the limit’
Posted by Hawthorne Strategy
16 Oct 2018
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New lab in Racine to help meet nationwide demand for engine techs; ‘Sky is the limit’

Evinrude has partnered with Gateway to build the BRP Evinrude Technology Institute Lab.  Gateway Technical College gives students the chance to be part of the first class of motorcycle, marine and power products students. Because of this partnership, students willRead More
What Nike’s “Dream Crazy” Ad Teaches Us About Brand Loyalty and Recognition
Posted by Hawthorne Strategy
15 Oct 2018
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What Nike’s “Dream Crazy” Ad Teaches Us About Brand Loyalty and Recognition

Recently, I had the opportunity to lead a discussion on controversial campaigns and corporate reputation, focusing specifically on Nike’s new Just Do it ad “Dream Crazy” and the ad’s spokesperson, former NFL quarterback Colin Kaepernick. News of Kaepernick’s involvement inRead More
Worlds Collide as Michael Buffer Joins the WGN Morning News Team!
Posted by Hawthorne Strategy
5 Oct 2018
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Worlds Collide as Michael Buffer Joins the WGN Morning News Team!

World famous "Ready to Rumble" announcer, Michael Buffer was the exclusive ring announcer at Wintrust Arena on October 6th for the venue's first ever boxing match "Worlds Collide". In order to help get the word out, Hawthorne helped place MichaelRead More
Beyond Treading Water: How Do Communications Professionals Stay Current in Fast Moving Waters?
Posted by Hawthorne Strategy
27 Sep 2018
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Beyond Treading Water: How Do Communications Professionals Stay Current in Fast Moving Waters?

Earlier this summer some PR swag went horribly wrong. Intended to help get the attention of reporters, a press kit unintentionally caused the evacuation of Quartz. But it was not that long ago, at least for those of us who qualify asRead More
International Boxing Event Brings Attention to Wintrust Arena
Posted by Hawthorne Strategy
22 Sep 2018
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International Boxing Event Brings Attention to Wintrust Arena

On October 6th "worlds collided" at Wintrust Arena as they hosted their first-ever boxing event. Working with Wintrust, boxing promoters, and individual fighters, Hawthorne leveraged a local connection — Chicago-native and eventual WBC junior welterweight champion Jessica McCaskill — whoRead More
Jessie Vargas Vs Thomas Dulorme at Wintrust Arena
Posted by Hawthorne Strategy
12 Sep 2018
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Jessie Vargas Vs Thomas Dulorme at Wintrust Arena

Worlds Collide as Jessie Vargas takes on Thomas Dulorme at Wintrust Arena on October 6th. La Raza featured the headline fighters in a story about the ongoing rivalry between Mexican and Puerto Rican boxers. La Raza is a cornerstone ofRead More
Urban Partnership Bank Joins Forces with Providence Bank & Trust
Posted by Hawthorne Strategy
6 Sep 2018
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Urban Partnership Bank Joins Forces with Providence Bank & Trust

Chicago-based Urban Partnership Bank was recently acquired by South Holland-based Providence Bank and Trust. Urban Partnership Bank, founded in 2010, prides itself on their commitment to the community and economic development in underserved areas, offering products and services typically availableRead More
Evinrude Edge Demo Tour Makes a Splash in Milwaukee
Posted by Hawthorne Strategy
23 Aug 2018
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Evinrude Edge Demo Tour Makes a Splash in Milwaukee

Evinrude kicked off its summer "Evinrude Edge" Demo Tour in Minneapolis on July 28th. The public was invited to test drive Evinrude engines and compare them to competitors' engines. The event also featured Evinrude's new partner, Alumacraft, which was recentlyRead More
Working Credit Co-Founders Educate America’s Workforce on the Nuances of Building Credit
Posted by Hawthorne Strategy
7 Aug 2018
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Working Credit Co-Founders Educate America’s Workforce on the Nuances of Building Credit

CEO Ricki Granetz Lowitz and President Amanda Carney were recently featured in Michelle Weldon’s story about Working Credit NFP on the "Take the Lead blog", recently awarded as one of the Top 75 Women in Business Blogs. Michelle is an award-winning journalist and championRead More
Summer “Evinrude Edge” Demo Tour Kicks Off in Twin Cities
Posted by Hawthorne Strategy
26 Jul 2018
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Summer “Evinrude Edge” Demo Tour Kicks Off in Twin Cities

Evinrude kicked off its summer "Evinrude Edge" Demo Tour in Minneapolis on July 28th. The public was invited to test drive Evinrude engines and compare them to competitors' engines. The event also featured Evinrude's new partner, Alumacraft, which was recentlyRead More
An Inside Look With NBC – Hidden Secrets of the Illinois Governor’s Mansion
Posted by Hawthorne Strategy
14 Jul 2018
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An Inside Look With NBC – Hidden Secrets of the Illinois Governor’s Mansion

After two years and $15 million in privately raised funds, the renovation of the Illinois Governor's Mansion is finally complete - but there are a few things you won't learn on the public tour. The grand re-opening of the Governor'sRead More
Evinrude’s Tracy Crocker Appointed President of BRP Marine Group
Posted by Hawthorne Strategy
30 Jun 2018
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Evinrude’s Tracy Crocker Appointed President of BRP Marine Group

In June, Evinrude announced that their senior vice president and general manager, Tracy Crocker, will now also serve as the president of BRP Marine Group. The story, along with the announcement that BRP had acquired Alumacraft, a Minnesota-based boat manufacturer,Read More
New York Times: Painting That Hung in a Chicago Convention Center Brings Unexpected Windfall
Posted by Hawthorne Strategy
21 Jun 2018
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New York Times: Painting That Hung in a Chicago Convention Center Brings Unexpected Windfall

McCormick Square is home to hundreds of pieces of public art, including a piece by renowned Chicago based artist, Kerry James Marshall. His piece, Past Times, that previously hung in the halls of McCormick Place was auctioned by Sotheby's inRead More
Work-Life Balance at Hawthorne Strategy Group
Posted by Hawthorne Strategy
21 Jun 2018
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Work-Life Balance at Hawthorne Strategy Group

In today's competitive landscape, it's not surprising that for many professionals, having a healthy and productive work-life balance is often viewed as nearly impossible. In fact, a recent survey from Harvard Business School found that 94% of professionals reported working moreRead More
Hawthorne and Clients Recognized for Industry-Leading Work by PRSA and Publicity Club of Chicago
Posted by Hawthorne Strategy
21 Jun 2018
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Hawthorne and Clients Recognized for Industry-Leading Work by PRSA and Publicity Club of Chicago

It was a great awards season and an exciting year for Hawthorne Strategy Group and our clients. This Spring, we took home a Silver Trumpet from the Publicity Club of Chicago for work with Chicago Children's Choir, two PRSA Skyline awards for work with MetropolitanRead More
Chicago Tribune: Illinois Governor’s Mansion Shines Again
Posted by Hawthorne Strategy
19 Jun 2018
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Chicago Tribune: Illinois Governor’s Mansion Shines Again

Following a 2-year, $15 million renovation project, the Illinois Governor's Mansion is set to reopen to the public on July 14th. Blair Kamin, architecture columnist for the Chicago Tribune made the trip down to Springfield, IL to see how constructionRead More
Positioning Evinrude as an Industry Leader in Emissions Compliance
Posted by Hawthorne Strategy
19 Jun 2018
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Positioning Evinrude as an Industry Leader in Emissions Compliance

Evinrude, an industry leader in outboard marine engines, is delivering some of the most fuel-efficient, low emission engines on the market with its E-TEC technology, which consumes up to 20% less fuel while producing up to 30% more torque thanRead More
Mondelēz International Employees Learn and Serve in Cocoa Farming Communities
Posted by Hawthorne Strategy
19 Jun 2018
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Mondelēz International Employees Learn and Serve in Cocoa Farming Communities

Each year, Mondelēz International, maker of chocolate brands like Milka and Toblerone, sends around a dozen employees to Ghana, dubbed “Joy Ambassadors”, to participate in a skills-exchange program with cocoa farmers. Now in its fourth year, the Joy Ambassador program gives Ghanan cocoa farming communities a boost by tapping theRead More
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“Our work is driven by our client’s business objectives.”

Hawthorne Strategy Group brings strategic communications solutions to our clients. Our process is focused on achieving measurable outcomes, bringing big-picture strategies coupled with focused tactics, Hawthorne provides the experience of a big public relations firm with the tailored attention of a small firm. No matter your challenge, Hawthorne Strategy Group will deliver the solution.

Hawthorne Strategy Group is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.

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